Why Most Business Videos Don’t Work (And What To Do Instead)

papercarrotvideo
May 27
2 min read

Everyone’s creating content.Few are creating leverage.

Scroll LinkedIn or Instagram for five minutes and you’ll see it—hundreds of businesses posting videos that no one watches, likes, shares, or remembers.

They’re following the formula.Post consistently.Be everywhere.Repurpose everything.

But here’s the problem: most of it’s garbage.

Not because the production is bad.Not because they’re not trying.But because the videos were made without a strategy rooted in business outcomes.

And content without purpose is just noise.

What I’ve Learned Running a Video Company

I run Paper Carrot Video—a company that produces short-form video content for businesses.

That means I talk to founders, marketers, and sales teams all day long. And here’s the pattern:

They want more reach
They want more engagement
They want more leads
But they don’t have a message that cuts
And they don't have video systems that scale

They think the solution is to post more.It’s not.

The solution is to build a content engine that turns raw footage into video assets that drive sales.

That means:

Knowing who you’re speaking to
Knowing what they care about
And knowing how to get their attention fast

What Works Right Now

Right now, what works is simple:

Short, specific messages
Strong hooks in the first 2 seconds
Face-to-camera delivery
Fast edits, high clarity
Speaking like a human, not a brochure

The videos that actually convert aren’t the prettiest.They’re the clearest.

They speak to pain.They offer real solutions.And they earn trust with consistency and precision.

What To Do Instead

If your business is posting content that no one’s reacting to, here’s what I’d do:

Stop guessing who your audience is—start talking to your actual customers
Record real conversations—turn your sales calls, client chats, and team rants into scripts
Cut ruthlessly—if it’s not interesting in the first 2 seconds, it’s already dead
Batch everything—you should never be thinking about what to post each day
Make one video sell one idea—stop stuffing 3 messages into one clip